In a chapter in Bauer and Gaskell's book, Biotechnology: The making of a global controversy, some researchers analyzed what constitutes public opinion towards the technology.
Interestingly, they found geographical differences in terms of expectations towards biotechnology. Specifically, countries located in southern Europe are more optimistic about the technology, whereas those in the north are more pessimistic.
Another important finding pertains to the relationship between general attitudes towards biotechnology and those towards specific applications of biotechnology, such as food production, genetic testing, xenotransplant, and so on. The researchers found that these two sets of attitudes were closely related, suggesting that public opinion about biotech applications are very much based on their general impression on biotechnology. This finding somewhat parallels Kahan et. al.'s study which found that people holding positive views on other technologies also tend to be optimistic about nanotechnology. It also resonates with my own research which found that ambivalent attitudes toward Genetically Modified Food and Plants would also result in similar uncertain attitudes toward nanotechnology.
A quote from the chapter reads, "respondents applied general schema relating to biotechnology and technology to the more focused applications about which they were questioned" (p. 215).
Of course, knowledge is a critical determinants of public attitudes. However, the researchers found only moderate effects of knowledge (both subjective and objective) on the perception of risk, utility, moral acceptability, and encouragement. While knowledge was not associated with attitude differentiation, defined as the variance of attitudinal difference with respect to the six specific applications, it was connected to attitude extremity. In other words, those who had higher knowledge tended to have stronger attitudes towards biotechnology, either positive or negative.
One results that strike me is that religiosity accounted for only marginally the variance of attitudes. As we may know, the most controversial aspect of biotechnology rests with its interference with nature and the scientists' act of "playing god," it is surprising that religiosity, the main source of people's moral discipline, did not kick in as an attitudinal determinants. However, the limited effect at the individual level does not necessarily mean the same thing at the country level, as our recent study in Nature Nanotechnology has suggested.
The authors called for more well-designed information campaigns to keep people informed about the pros and cons of biotechnology. However, this call for more information should be understood in conjunction with several recent studies which identified the fact that people interpret information based on their value predispositions or worldviews. Simply providing information just does not help people understand the technology very much.
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